Chief Marketing Officer (CMO) - New & Used Car Division (Sleman, Yogyakarta)
Mandiri Andalan Utama is seeking a dynamic and results-driven Chief Marketing Officer (CMO) to lead our New & Used Car Division in Sleman, Yogyakarta. This is a unique opportunity to shape the marketing strategy for a growing automotive business, leveraging your expertise to drive sales and brand growth in the competitive Indonesian market.
As the CMO, you will oversee all marketing activities, from digital campaigns to traditional advertising, ensuring our brand stands out. You will work closely with the sales team, dealers, and partners to create a cohesive marketing plan that aligns with our business goals. This role is perfect for a marketing professional with a strong track record in automotive marketing, ready to take the next step in their career.
๐ Tanggung Jawab Pekerjaan
- Develop and execute comprehensive marketing strategies to drive brand awareness and sales growth.
- Oversee digital marketing efforts, including SEO, PPC, and social media campaigns, using tools like Google Ads and Meta Ads Manager.
- Manage and optimize traditional advertising channels, including print, radio, and outdoor media.
- Collaborate with the sales team to create targeted marketing campaigns that meet sales targets.
- Monitor market trends and competitor activities to stay ahead in the automotive industry.
- Lead a team of marketing professionals, providing guidance and support to achieve departmental goals.
- Ensure all marketing activities comply with regulatory requirements and best practices.
- Report on marketing performance and ROI to senior management.
๐ Kualifikasi & Syarat
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 10 years of experience in marketing, with at least 5 years in a leadership role within the automotive industry.
- Proven track record of successfully executing marketing campaigns that drive sales and brand growth.
- Strong understanding of digital marketing tools and platforms, including Google Analytics, HubSpot, and CRM systems.
- Excellent communication and leadership skills, with the ability to inspire and motivate a team.
- Certification in automotive marketing or a related field is a plus.
- Familiarity with the Indonesian automotive market and industry trends.
- Ability to travel for business purposes as needed.
๐ ๏ธ Keahlian
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